"Instant white"

          This commercial was aired in the year 2013, this is a whitening product their main target market are women who wants to have lighter skin. The advertising technique that has been used in the commercial is bandwagon because in the TVC it shown a women used the lotion and then it instantly whitens the skin. When the other female saw the effect of the lotion all  of them use the product as their whitening lotion. The tagline of the commercial is "try it to believe it" i find it catchy and interesting because the target audience will be curious about the product and they will try it. The ad shows that when you use the SkinWhite you will be white as cotton and you will experience the white skin you want to achieve. I am attracted to the commercial because it simply use a direct message towards its product. They simply show what will you get when you use their product.

             The quality of the advertisement was good because it showcase the features and advantages of purchasing the product. The story line was simple but it really attracts its target market. When you are a girl especially in teenage years you will attracted in the commercial because you want a whiter skin and you want to make the best out of you. Nowadays girls wants to be beautiful and for them being beautiful is having a white and fair skin. 

Duration: 35 mins

Product: SkinWhite Lotion

Published: December 08, 2013

"Love your eyes more!"

       EO eyewear has this catchy tagline "Express yourself more. Love your eyes more!" that was written in this print ad. This ad has shown a repition of its tagline so the customers won't forget it easily. It has glittering generalization because of the catchy phrase that will be easily remembered by the customers. The quality of this advertisement that make it good is it attracts attention and arouses interest of the consumer. This advertisement make the people believe that having an eyewear from EO will still make you in style while taking good care of your eyes. People are very conscious about their looks so EO has made the right choice to make their product attractive to the consumer, they want to express to the people that you can have an eyewear that will be in style. 

    This advertisement has shown a simple yet creative way to convey a message to the customers that they have an eyewear that is right for you in any occasion. Many people don't like wearing eyewear that has graded lens because they think they might not look good but EO has created a eyewears that will suit for everyone. The tagline "Love your eyes more!" is appealing to those who have poor eyesight because they will be more encourage to buy eyewear that has a fashion sense while having a clearer eyesight. 

"The Coke Beat"

This coke commercial became popular in the year 2003, the coke beat had people crazy doing the actions with the hands and singing the jingle over and over again. The commercial has shown two girls doing a beat with their hands and singing the jingle, they are competing over who will drink the coke and the one who forget or make a mistake with the beat loses the game. In this commercial it has shown how you will go tough competition with your friend just to get your favorite drink which is the coke.

Coca-cola have always created a remarkable TV ads, people are talking about it, singing, and even doing the actions. This commercial has challenged many Filipino to do the coke beat, almost everyone is doing it. I remember back in my elementary days we were doing this coke beat with my friends, competing who will do the beat right and who will lose. Back to those days I am always waiting for that commercial so I could do the beat right. It is fun to go back to those days because the coke beat had us excited on buying coke and doing those actions. Up until now many Filipinos still remember this coke beat jingle and some still remember the action of the beat! Coke commercial have always created a creative commercials that makes the people remember and even imitate what's in their commercial. This is one of the most creative and innovative advertisers doing commercial I have seen because every time they releases new commercial it became the talk of the people. Creating a fun TV ads like this will surely catch the attention of the Filipino citizen. 

"First Love"

This commercial was shown in the television in the year 2009 it used a popular song "Ang Huling El Bimbo" by the famous singer Ely Buendia. It is became popular during those days because of the song and the content of the commercial. The story is about two kids met because of their parents were friends. The boy had a crush with the pretty little girl and has adapt the way she eats her Mcdo fries.

The commercial has shown that since they were little they always eat at Mcdonald's; this also contain a love story that doesn't have a romantic ending but they remain as friend, that's why it captures the eye of the viewer. Filipinos always love a romantic movies that's why it became catchy. The commercial has sent a message that since we were a kid Mcdonald's has been there and up until now. As we grow Mcdonald's will be always there no matter what happen, like in the commercial even though it did not end in romantic way, they remained friend eating the same thing in the same place.