EO eyewear has this catchy tagline "Express yourself more. Love your eyes more!" that was written in this print ad. This ad has shown a repition of its tagline so the customers won't forget it easily. It has glittering generalization because of the catchy phrase that will be easily remembered by the customers. The quality of this advertisement that make it good is it attracts attention and arouses interest of the consumer. This advertisement make the people believe that having an eyewear from EO will still make you in style while taking good care of your eyes. People are very conscious about their looks so EO has made the right choice to make their product attractive to the consumer, they want to express to the people that you can have an eyewear that will be in style.
This advertisement has shown a simple yet creative way to convey a message to the customers that they have an eyewear that is right for you in any occasion. Many people don't like wearing eyewear that has graded lens because they think they might not look good but EO has created a eyewears that will suit for everyone. The tagline "Love your eyes more!" is appealing to those who have poor eyesight because they will be more encourage to buy eyewear that has a fashion sense while having a clearer eyesight.
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