This commercial was aired in the year 2013, this is a whitening product their main target market are women who wants to have lighter skin. The advertising technique that has been used in the commercial is bandwagon because in the TVC it shown a women used the lotion and then it instantly whitens the skin. When the other female saw the effect of the lotion all of them use the product as their whitening lotion. The tagline of the commercial is "try it to believe it" i find it catchy and interesting because the target audience will be curious about the product and they will try it. The ad shows that when you use the SkinWhite you will be white as cotton and you will experience the white skin you want to achieve. I am attracted to the commercial because it simply use a direct message towards its product. They simply show what will you get when you use their product.
The quality of the advertisement was good because it showcase the features and advantages of purchasing the product. The story line was simple but it really attracts its target market. When you are a girl especially in teenage years you will attracted in the commercial because you want a whiter skin and you want to make the best out of you. Nowadays girls wants to be beautiful and for them being beautiful is having a white and fair skin.
Duration: 35 mins
Product: SkinWhite Lotion
Published: December 08, 2013
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