In todays generation it is hard to compete with the leading toothpaste brand but this toothpaste "Unique" has shown a different way to promote its product. This commercial was aired in year 2012, its target audience are family who wants the same effect but in affordable price; Your toothpaste at Your Price is the tagline that was used in this commercial, meaning that you can have a effective toothpaste with a reasonable price. The advertising technique that was used is the expert opinion because in the commercial the dentist was there explaining that the toothpaste is like the leading brand but in affordable price.
The commercial has also shown a comparison between the toothpaste and the leading toothpaste, the two women was asked to brush teeth with the unknown toothpaste brand and the thought that the toothpaste that was given to them was the leading toothpaste. The Unique toothpaste has the same taste and effect that is why they were shock when they found out that it is Unique toothpaste because they thought that it is the leading brand. This commercial can impact many family that wants to save money because Unique is a toothpaste that will protect and freshen your teeth everyday without spending to much money. Unique is a affordable yet effective toothpaste. Consumer nowadays always want to have affordable prices in every product that they will buy that is why I find this commercial effective to entice family that budgets their income.
Duration: 30 sec.
Product: Unique Toothpaste
Published: September 5, 2012
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