This commercial was aired year 2014.The TVC used a testimonial advertising technique because Vic Sotto was in the commercial saying that Tide is better than other brands in terms of whitening the stain clothes. It also used comparative because they compare the effects of Tide versus the other brand of whitening detergent.
In my own opinion the commercial is effective during rainy season especially in the Philippines because people would really try if the detergent is true and if it would really ease the hardship of doing the laundry during the rainy season.
Duration: 30s
Product: Tide
Published: 2014
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