This commercial was aired year 2014.The TVC used a testimonial advertising technique because Vic Sotto was in the commercial saying that Tide is better than other brands in terms of whitening the stain clothes. It also used comparative because they compare the effects of Tide versus the other brand of whitening detergent.
In my own opinion the commercial is effective during rainy season especially in the Philippines because people would really try if the detergent is true and if it would really ease the hardship of doing the laundry during the rainy season.
This TV commercial was aired year 2004, the story of bingo commercial has a humorous appeal because of the guy who losses his chance to met a beautiful girl. This commercial is about the guy who was about to have an eyeball with his chat mate; the girl said she will be wearing pink and the guy said that he will bring bingo biscuit. When the day come the guy saw a chubby girl that's why he gave his bingo to the other guy who is in the same place as his, little did he know that the real girl was behind; the girl go near the guy who holds the bingo biscuit. The real chat mate of the girl regret that he gave his bingo to the guy who is sitting with him.
The commercial catch the attention of the viewers because of the story; humor is one of the things that a story must have to make it remarkable in a persons mind. Having humor in the TV commercial will make it the talk of town because people will share it to others and will ask if they have already watched the funny commercial.
In todays generation it is hard to compete with the leading toothpaste brand but this toothpaste "Unique" has shown a different way to promote its product. This commercial was aired in year 2012, its target audience are family who wants the same effect but in affordable price; Your toothpaste at Your Price is the tagline that was used in this commercial, meaning that you can have a effective toothpaste with a reasonable price. The advertising technique that was used is the expert opinion because in the commercial the dentist was there explaining that the toothpaste is like the leading brand but in affordable price.
The commercial has also shown a comparison between the toothpaste and the leading toothpaste, the two women was asked to brush teeth with the unknown toothpaste brand and the thought that the toothpaste that was given to them was the leading toothpaste. The Unique toothpaste has the same taste and effect that is why they were shock when they found out that it is Unique toothpaste because they thought that it is the leading brand. This commercial can impact many family that wants to save money because Unique is a toothpaste that will protect and freshen your teeth everyday without spending to much money. Unique is a affordable yet effective toothpaste. Consumer nowadays always want to have affordable prices in every product that they will buy that is why I find this commercial effective to entice family that budgets their income.
